After 75 years in the bike business, we are constantly moving forward, innovating, and developing our products to offer you a better ride. At Lapierre, numerous new projects are already underway to keep our place as a leader. We haven’t finished surprising you!
Whatever your ride, road or MTB competition, leisure, sport or fitness, you will find the bike of your dreams in the LAPIERRE collection, be it a mountain bike, road bike, city or all-road bike. All of our bikes are created in France, according to the finest rules in this domain.
The quality of our bikes is confirmed each day by the Team Groupama - FDJ, the Team Lapierre Gravity Republic, or Nicolas Vouilloz himself.
Racing improves the breed
The FDJ (Française Des Jeux) and Lapierre have been partners for 17 years, with the recent arrival of Groupama in this partnership. It brought success. In 2016, Arnaud Demare took the first French win at Milan-San Remo in over 20 years, while Team FDJ took its first TT victory in a similar period with the brand new Aerostorm DRS. Such outstanding results only bolster recent wins in the world’s biggest races – including l’Alpe d’Huez on the Tour de France, and stages of the Vuelta a Espana and Giro d’Italia – in demonstrating their strength. There is depth to that strength, too. Team FDJ has dominated the hard-fought world of Cyclo Cross, taking the French Championships no fewer than eight times.
Team Groupama - FDJ is heavily involved in the development of all our carbon road bikes. Our engineers have regular test sessions, pushing development with testers, technicians and riders. And with those riders including Thibaut Pinot – one of the top five in the world – you can bet that they keep our engineers busy. Really busy.
Because it’s true. Racing improves the breed.
Already the leader in high-end MTB on the French market, the LAPIERRE brand is conquering the rest of the world.
Optimizing the weight of our bikes is still a major goal for us. Even if our bikes are some of the lightest on the market, we refuse to take useless risks that could compromise the reliability of our bikes.
In 1946, Gaston Lapierre started a small bicycle business in Dijon, France (Côte-d’Or - Burgundy), quickly finding success in an industry that was experiencing rapid growth in general.
The management was passed on to his son, Jacky Lapierre in 1960.
In 1972, a new factory was constructed in the industrial zone of Dijon to accommodate increased production numbers. In addition to the production plant, a new building was also dedicated to spare parts sales, complete with a new showroom for the bike collection.
The Lapierre brand thrives and becomes a reference among bike specialists.
In the middle of the 80s, by being one of the few European companies to anticipate the MTB phenomenon, Lapierre quickly positioned itself as a leader of this market. Lapierre has since sponsored several competitive MTB teams who have won titles at all levels since the start of sponsoring activities in 1988.
In January 1993, Accell Group (Netherlands) announced its intentions to purchase 33% of Lapierre’s shares.
By 1996, the partnership proved to be successful, and in April 1996, the Lapierre family decided to sell the rest of their shares. At this time, Gilles Lapierre, son of Jacky, took control of the company as Managing Director. From this year on, the company would experience consistent and unprecedented growth.