WTB

We make things better, and we make better things.
HERE’S THE TRUTH ABOUT OUR ORIGINS. We were getting bored, so we made things interesting. What we wanted didn’t exist, so we created it. Once it did exist, it was never good enough. So we kept making it better, and better, and better. Ever since we first started riding sketchy, ill-equipped cruisers down Mt. Tam back in ‘82, we’ve built things better because life is better with bikes. We believe better bikes make for an even better life, so we’ve continued to make components that improve every aspect of the riding experience.
WE’VE BEEN DOING IT FOR OVER 40 YEARS. It hasn’t gotten any easier, but luckily it hasn’t gotten any harder. We still do it simply because we love doing it. We’re not perfect, and we’re perfectly fine with that. We’ve seen trends come and go. We’ve seen wheel sizes evolve. We’ve witnessed brakes go from “meh” to “wow”. We’ve even watched mountain bikers ride drop bar bikes. We’re proud that we've built each and every thing we've ever made. They taught us how to build things better.
WHAT WE'RE GETTING AT IS—we’ve been doing this for a while. We were here in the beginning and we’ll be here for many years to come. We only say this because we want you to have peace of mind and confidence in your WTB experience. We say this because we love what we do. We make things better and we make better things.

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