{"product_id":"time-nxr-frameset","title":"Time NXR Frameset","description":"\u003cp\u003eThe new Time NXR \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ve logged enough saddle time to know the difference. You’ve watched with \u003c\/span\u003e\u003cspan\u003eappreciation as TIME bikes roll past. You’ve ridden multiple bikes and know that \u003c\/span\u003e\u003cspan\u003eride feel is more than marketing language, it’s the thing you’re actually chasing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt on proven TIME Braided Carbon Structure (BCS) carbon with a new \u003c\/span\u003e\u003cspan\u003eScylon-inspired fork, NXR delivers the signature ride quality we’ve refined for \u003c\/span\u003e\u003cspan\u003edecades in a package that makes the decision easy. A geometry that \u003c\/span\u003e\u003cspan\u003eresponds instantly to your input – 32mm tire clearance for the roads you \u003c\/span\u003e\u003cspan\u003eactually ride – Jewel-tone transparent finishes that let the carbon weave speak \u003c\/span\u003e\u003cspan\u003efor itself. Pure Road is everything you want from NXR – nothing you don’t.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\/\/ PURE ROAD DESIGN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNXR positions the rider in a balanced, classic \u003c\/span\u003e\u003cspan\u003eroad posture — neither the extreme reach of \u003c\/span\u003e\u003cspan\u003ean all-out race bike, nor the taller stack of an \u003c\/span\u003e\u003cspan\u003eendurance frame. It is the road position most \u003c\/span\u003e\u003cspan\u003eriders actually want: powerful, comfortable \u003c\/span\u003e\u003cspan\u003efor hours, and ready to attack the moment \u003c\/span\u003e\u003cspan\u003ethe road turns skyward.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cstrong\u003e\/\/ BORN FROM ALPE D’HUEZ\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003efor years the Alpe d’Huez has been TIME’s \u003c\/span\u003e\u003cspan\u003eperformance road benchmark — the bike \u003c\/span\u003e\u003cspan\u003eour engineering team has refined, tested \u003c\/span\u003e\u003cspan\u003eand trusted across thousands of riders, \u003c\/span\u003e\u003cspan\u003eraces, and mountain passes. NXR inherits \u003c\/span\u003e\u003cspan\u003ethat engineering directly, sharing the \u003c\/span\u003e\u003cspan\u003eproduction process, the materials, and the \u003c\/span\u003e\u003cspan\u003eEuropean manufacturing. \u003c\/span\u003e\u003cspan\u003eThe result is a bike that punches decisively \u003c\/span\u003e\u003cspan\u003eabove its category.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\/\/ THE NXR PROJECT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStart from a proven, race-tested platform \u003c\/span\u003e\u003cspan\u003eSame DNA as the Alpe d’Huez — TIME’s performance standard\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeliver a true performance-road rider position \u003c\/span\u003e\u003cspan\u003eBalanced road geometry · confident handling · not over-stretched\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePreserve TIME’s industry-leading carbon process \u003c\/span\u003e\u003cspan\u003eDyneema® BCS layup is woven, not pre-preg\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShow the craftsmanship – the TIME difference \u003c\/span\u003e\u003cspan\u003eTransparent gloss finishes reveal the BCS braided layup underneath\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOptimise for modern road tires \u003c\/span\u003e\u003cspan\u003e32mm tire clearance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCompatibility with major electronic groupsets \u003c\/span\u003e\u003cspan\u003eShimano Di2 · SRAM AXS · Campagnolo EPS · 1× and 2×\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEstablish NXR as TIME’s essential road platform \u003c\/span\u003e\u003cspan\u003ePure Road heritage with everything you want, nothing you dont\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\/\/ PURE ROAD FEATURES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNXR is built around road tires up to 32mm, \u003c\/span\u003e\u003cspan\u003ethe sweet spot where the professional \u003c\/span\u003e\u003cspan\u003epeloton has converged. Wide enough for \u003c\/span\u003e\u003cspan\u003ereal-world tarmac, fast and comfortable \u003c\/span\u003e\u003cspan\u003eeverywhere, narrow enough to preserve the \u003c\/span\u003e\u003cspan\u003eresponsive feel that makes a road bike feel l\u003c\/span\u003e\u003cspan\u003eike it should. NXR is a best-in-class bike, \u003c\/span\u003e\u003cspan\u003ebecause it’s a TIME!!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWHY 32MM IS THE ROAD SWEET SPOT\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Lower rolling resistance than 25mm or \u003c\/span\u003e\u003cspan\u003e28mm at appropriate pressures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Better cornering grip and stability \u003c\/span\u003e\u003cspan\u003ewithout aerodynamic penalty\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Enough air volume to dull road vibration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Matches what TIME-sponsored \u003c\/span\u003e\u003cspan\u003eathletes are choosing today\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNXR integrates a SRAM UDH (Universal \u003c\/span\u003e\u003cspan\u003eDerailleur Hanger) as standard. Combined \u003c\/span\u003e\u003cspan\u003ewith fully internal routing and full elec\u003c\/span\u003e\u003cspan\u003etronic-groupset compatibility, NXR is built \u003c\/span\u003e\u003cspan\u003efor whatever you ride today and whatever \u003c\/span\u003e\u003cspan\u003ecomes tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\/\/ BCS + DYNEEMA®\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith the new NXR, innovation comes as \u003c\/span\u003e\u003cspan\u003estandard. NXR is built using the same \u003c\/span\u003e\u003cspan\u003eBraided Carbon Structure (BCS) process that \u003c\/span\u003e\u003cspan\u003edefines every TIME frameset. Carbon fiber is \u003c\/span\u003e\u003cspan\u003ewoven, not laid in pre-impregnated sheets \u003c\/span\u003e\u003cspan\u003eand Dyneema® is integrated naturally into \u003c\/span\u003e\u003cspan\u003ethat braid where it matters most.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWHY BCS MAKES THE DIFFERENCE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost carbon brands build with pre-preg \u003c\/span\u003e\u003cspan\u003esheets, a process that makes integrating \u003c\/span\u003e\u003cspan\u003eDyneema® either difficult or impossible. \u003c\/span\u003e\u003cspan\u003eTIME’s braided process accepts it natively.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\/\/ EUROPEAN CRAFTSMANSHIP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost road bikes hide their construction \u003c\/span\u003e\u003cspan\u003ebeneath layers of opaque paint. NXR does \u003c\/span\u003e\u003cspan\u003ethe opposite. Every finish is transparent \u003c\/span\u003e\u003cspan\u003eover the bare BCS braided carbon so that \u003c\/span\u003e\u003cspan\u003ethe layup, the fiber direction, the hand-laid \u003c\/span\u003e\u003cspan\u003etransitions are all visible right through the \u003c\/span\u003e\u003cspan\u003ecolour. 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