More new brands…
We are extremely excited to announce 2 new brands to The Bike Lounge with stock arriving VERY soon and more available to order.
Ridley & Eddy Merckx!!
2 brands from the cycling hard lands of Belgium and 2 brands steeped in history and heritage.
Ridley is based in Flanders, Belgium – the heartland of cycling. Home to some of the most spectacular events such as Tour of Flanders and Gent-Wevelgem. It is here where kids master the cobblestones by the age of five. While Sundays are reserved for watching the races on TV, or lining the local streets to cheer on their favourite cyclists as they zoom by.
At Ridley, each one of our employees has cycling coursing through their veins. We live and breathe the sport. This passion is in fact the driving force behind the creation of every one of our Ridley bikes. Designed, meticulously painted and assembled here in Flanders. This is something you’ll feel in every pedal stroke while you take your Ridley out on your Sunday group ride, up that arduous mountain, or alongside the canal on your way to nailing that personal record.
We are Belgium
We are Belgian Tough
We are #BeTOUGH
Eddy Merckx builds race bikes for cyclists who dare to step outside the box. For those with a strong personality, who strive to be truly unique. The DNA of these unique racing bikes stems from the most unique cyclist of all time: Eddy Merckx. His track record, his 525 victories, his personality, his perseverance, his authenticity and his endearing benevolence. These are the elements that define the “extraordinary” in every Eddy Merckx racing bike. Each bike that bears the Eddy Merckx name is truly unique. Every model tells its own story, each linked to a special victory of his. Each victory unique.